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Concept – a general notion or idea
Render – to represent, depict, as in drawing or painting, the ability or skill to represent an idea using an image
Composition – the act of combining parts or elements to form a whole. The manner of being composed; structure.
Color – overall color palette. The quality of an object or substance with respect to light reflected by the object, usually determined visually by measurement of hue, saturation, and brightness of the reflected light; saturation or chroma; hue.
Line work – Quality of lines produced, variety or contrast of thickness, clean, or expressive.
Typography – The art or process of expression through type and letter forms.
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